Manga Adidas Animation

Taken from Computer Arts article.

Continuing with a Japanese theme. World Cup mania is getting underway in Japan thanks to a new manga animation produced by TBWA/Hakuhodo agency.

The animation story was inspired by the design of the national team jersey, which features the feathers of the Yatagarasu, a mythical three-toed crow.

First, a printed comic was distributed in sports stadiums, followed by the animated version online, in-store and on stadium screens. “The graphic novel approach was (consistent) with a global campaign from Adidas”, said Kazoo Sato, TBWA/Hakuhodo’s senior creative director. “But since Japan has such a manga and anime culture, we saw an opportunity to localise and deliver something very entertaining and engaging for the Japanese audience.”

They have gone on to create massive comic panels that were completed with the help of local communities that were then photographed and put onto the connected website. These, along with messages of good wishes, were intended to show the nations support to their team.

All the animations finish with the wording ‘Impossible is nothing’. Judging from recent form though winning the World Cup this time around might be.

Check out the ads for yourself below.

TBWA/Hakuhodo‘s own site is worth checking out too.

This entry was posted on Tuesday, June 8th, 2010 at 4:19 pm. It is filed under Art and tagged with Adidas, Japan, Manga, Tv commercials. You can follow any responses to this entry through the RSS 2.0 feed.